Our second year Fashion and Fashion Technology students have been briefed and sponsored again by WL Gore with fabric, and are designing for Livingston based Endura the cycling clothing company. This week the students got to experience the Endura products first hand; even trialling them on a stationary road bike. It is a key attribute to this project to research and understand the women cyclists needs and expectations. During their visit to the headquarters they looked at the showroom, manufacturing, product development and printing.
They also learned about Endura’s customer profiling, with ‘Mommie’; ‘Weekend Downhill Racer’ and ‘Competitive Amateur’ to name a few.
The challenge will develop over the coming weeks as they work on designs, toiles, technical sampling and finally their jackets.
Watch this space for the results.