Joules Internship

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Our third year BA (Hons) Design for Textiles students have been working on a live industry project with the fashion brand Joules.

The brief was to create a collection of textile designs for Spring Summer 2019, inspired by the ‘British Sea Side’, taking into consideration the lifestyle of the Joules customer. The design collection was to be focused on either fashion or interiors.

The students were provided with a mood board and colour palette, as a starting point for the project. The development process was to include, primary research, including photography and drawing, visually explaining their thoughts and ideas. They were asked to explore suitable techniques and mediums, thoroughly and methodically, progressing their ideas towards a developed, well considered end point.

The students were asked to create three to five different textile designs in their final collection – considering how scales and different colour combinations complement each other.

The final collection was to be visually represented in context, in a way that shows their understanding of the Joules brand and customers’ lifestyle – just as it would be in industry.

Anja Alexandersdottir and Isla Rustrick, designers at Joules, visited our campus to judge the work and choose a student to come and complete an internship with them at their head office in the Midlands in the summer break.

The standard of work was so high, that they have offered internships at Joules to three of our students: Flora Johnston; Rachel Kerr and Assia Lolia.

Congratulations to all three students who will have an invaluable experience at Joules.


Anja and Isla with Flora

Flora Johnston said, “My project was inspired by the Scottish seaside, incorporating a sense of heritage from the Scottish Borders, using the intarsia knitting technique incorporating luxury wools and cashmere into my collection. I’m truly overwhelmed to have won this opportunity to work alongside Joules this Summer. It will be an invaluable experience for me as a textile designer, and hopefully be the first of many opportunities working within industry. Thank you Joules for the exciting opportunity.”




Anja and Isla with Assia

“All the students work was really creative and they have put a lot of hard work into the project so it was really hard to choose one winner. In the end we choose two printers who were very different- Rachel had done really intricate collage designs that were very cohesive and beautiful, she has taken the brief and put her own design style into the designs. Assia also put a lot of her personality into the project and her final pieces were so quirky and full of character. Flora’s work was of a really lovely quality, very tasteful and to a really high standard, her colours and designs were really new but also work for the Joules brand.” – Anja Alexandersdottir, Designer at Joules

Anja and Isla with Rachel

Emily Quinn, Associate Professor commented, “The work and displays were of a high standard this year and all students should be very happy with their presentations.”

Our partnerships with industry are our key to having graduates who are ready for the workplace and this is something we continue to invest in.

A special mention to the students who were shortlisted for interview as their work was also excellent: Evie Brownlee, Corbin Sharp, Frankie Graham and Helen Lawrenson. And to all students who were involved with this project – it’s been great seeing all your work displayed in the workshops.

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